PixelPool was involved in the initial concept stages of the project through to event execution. It is the biggest design project PixelPool has been involved in, to date. PixelPool’s creative director, Andy Catterick worked intensely on this project, providing creative direction and execution management for the event. PixelPool collaborated with Architect Sean Pearson of RUF, who focused on the retail execution. The end result was unforgettable.