Creative Direction

S.S.P.

Nike Inc.

In late November 2011 Nike held a media event on campus to launch a new product, the SPARQ Vapor Strobe Eye wear, a new edition to Nike’s elite cross training line - SPARQ. This event also showcased the history and evolution of the Nike Football cleat. PixelPool worked closely with the Nike PR team to create the event. From initial client brief to event execution, PixelPool was involved, creatively leading this project.